Medium — weeks First Revenue

My first customers came through discounts — do I honour those prices forever?

You offered 50% off to get early adopters. Now you want to charge full price. Those early customers are your best advocates — and the most price-sensitive. Grandfathering costs revenue. Migrating costs trust.

Up to £1,000 MRR 1–1 people SaaS, Service Business Medium — weeks

The Pattern

Based on 322 decisions

72%

Positive outcome

7.0

Avg score

322

Decisions

63 positive 24 negative 235 pending

10 scale 304 optimise 8 experiment

What founders did

high confidence

Monetisation Case Studies

Curated library

Reddit Founder: Offer unlimited usage on entry-level SaaS plan (2026)

A SaaS company decided to include 'unlimited usage' as a key feature on its entry-level plan, priced at $29/month. This was likely intended to attract users with a perception of …

Negative outcome Server costs exceeded revenue for power users

SaaS £0–5k/month Optimise — Working but needs refinement

6.1

Startup A: Revise and fix lifetime pricing model (2026)

This founder decided to re-evaluate and change their existing lifetime pricing model after realizing it was a mistake. This involves understanding the financial impact, communicating with existing customers, and implementing …

SaaS £0–5k/month Optimise — Working but needs refinement

6.5

Anonymous SaaS Startup: Sell lifetime deals for $50k (2026)

An anonymous SaaS startup made the decision to generate $50,000 in upfront cash by offering lifetime deals for its product. This was likely a critical choice to secure immediate funding …

Negative outcome Founder describes as 'worst mistake!'

SaaS £0–5k/month Optimise — Working but needs refinement

6.7

Unnamed SaaS Company: Offer an 'unlimited usage' entry plan (2026)

An unnamed SaaS company made the strategic decision to offer an 'unlimited usage' model on its entry-level plan, likely to simplify pricing and attract users. This choice was made in …

Negative outcome Profitability -X%, Server costs / Revenue ratio unsustainable

SaaS £0–5k/month Optimise — Working but needs refinement

6.7

SaaS Founder: Offering lifetime deals (2026)

A SaaS founder decided to offer lifetime deals (LTDs) for their product, which involves giving customers indefinite access for a single, upfront payment. While it can provide a quick cash …

Negative outcome Negative long-term sustainability; High churn of one-time users

SaaS £0–5k/month Optimise — Working but needs refinement

7.6

SaaS Founder Inc.: Offer and sell lifetime deals for their SaaS product (2026)

An anonymous SaaS founder (referred to as 'SaaS Founder Inc.') made the decision to offer and sell lifetime deals for their SaaS product, generating $50k upfront. For a founder, this …

Negative outcome Negative impact on MRR, low profitability

SaaS £0–5k/month Scale — Double down, proven signal

8.2

Startup Founder: Offer lifetime deals for a SaaS product (2026)

A startup founder made the decision to sell lifetime access to their product, a one-time payment model instead of recurring subscriptions. As a founder, you face the choice between immediate …

Negative outcome Regret, unsustainable model, future revenue jeopardized

SaaS £0–5k/month Optimise — Working but needs refinement

7.9

Startup C: Implement lifetime deal pricing for product (2026)

This founder made the strategic decision to offer lifetime deals for their product, likely as a way to generate quick cash flow and attract early adopters. This pricing model commits …

Negative outcome Revenue: +£50,000; Long-term viability: 'Worst mistake!'

SaaS £0–5k/month Optimise — Working but needs refinement

7.5

As founders contribute their monetisation decisions, you'll see what people at your exact stage are doing too.