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First Revenue

Any revenue

You have paying customers — maybe 1, maybe 20. It's not enough. The question is whether this price, this model, and this audience can scale.

I have 5 paying customers at £20/mo — is that too cheap?

The product works. People pay. But £20/mo feels low — you're doing £15/hr worth of support for £100/mo total. Raising prices means risking losing half your customers when you only have 5.

Up to 500 MRR Solo founder saas Medium — weeks
324
decisions
72% positive

Should I raise prices now or wait until I have more customers?

You suspect you're underpriced but your sample size is tiny. Raising now means the signal is clean — new customers see the real price. Waiting means more data but a harder transition later with more people to migrate.

100-1000 MRR Solo founder saas service Medium — weeks
325
decisions
72% positive

Free users outnumber paid 50:1 — do I gate more features or kill free?

Your free tier is popular. Your paid tier is not. The ratio is unsustainable. But free users are your pipeline, your word-of-mouth, your social proof. Cutting them feels like cutting growth.

Up to 1000 MRR Up to 2 people saas High — days
325
decisions
72% positive

My first customers came through discounts — do I honour those prices forever?

You offered 50% off to get early adopters. Now you want to charge full price. Those early customers are your best advocates — and the most price-sensitive. Grandfathering costs revenue. Migrating costs trust.

Up to 1000 MRR Solo founder saas service Medium — weeks
322
decisions
72% positive

Should I add a second pricing tier or keep it simple?

One plan is simple. But different customers have different needs and budgets. A second tier could capture more revenue — or it could confuse people and split your attention at the worst time.

200-1000 MRR Solo founder saas Low — can wait months
324
decisions
72% positive

One customer wants to pay 10x for a premium version — do I build it?

A single customer is willing to pay £200/mo when everyone else pays £20. Building for them means custom work that pulls you off the roadmap. But £200/mo doubles your revenue overnight.

Up to 1000 MRR Up to 2 people saas service High — days
327
decisions
71% positive

Do I charge monthly or annual first?

Monthly is lower commitment — easier first sale. Annual is better cash flow and lower churn. At this stage you need both signal (are people willing to commit?) and cash (can you survive another quarter?).

Up to 1000 MRR Solo founder saas Low — can wait months
322
decisions
72% positive

Should I offer refunds or is that a trap?

Refunds reduce purchase anxiety. But at 5 customers, one refund is 20% of your revenue walking out the door. No-refund policies feel aggressive for a product nobody's heard of.

Up to 1000 MRR Solo founder saas Low — can wait months
322
decisions
72% positive

My trial-to-paid conversion is under 2% — fix the trial or fix the price?

People sign up for the trial. They use it. They don't convert. Is the trial too long? Too short? Is the price too high? Is the paywall in the wrong place? Or do they just not need it enough?

Up to 500 MRR Solo founder saas High — days
325
decisions
72% positive

I'm getting enterprise interest but my pricing is self-serve — do I create an enterprise tier?

Bigger companies are reaching out. They want invoicing, annual contracts, maybe SSO. Your product is £20/mo self-serve. An enterprise tier could be £200-500/mo but requires procurement flows, legal, and features you don't have.

500-1000 MRR Up to 2 people saas Medium — weeks
325
decisions
72% positive
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