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    233+ monetisation decisions. All scored. All tracked.

    Pre-Revenue

    10

    Will anyone actually pay?

    First Revenue

    10

    Money's coming in — now make it repeat

    Early Traction

    10

    Optimise the machine, not prove it exists

    Growth Inflection

    10

    Pricing decisions have £1k+/mo consequences

    Crisis / Stall

    10

    Something in the monetisation model is broken
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