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optimise Growth Channel · E-commerce · 29 Mar 2026

Temu: Hyper-aggressive US launch with referral gamification (2022)

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Why This Moment

Timeline context is available for Standard and above subscribers. This section explains why the founder made this decision at this particular moment in their journey.
6.30
Optimise

Working but needs refinement before scaling.

Kill
Experiment
Optimise
Scale
Community avg: 6.1 · Yours: +0.2 vs avg · Based on 8 similar growth channel decisions · 88% positive outcomes
Impact (40%) 9.00/10
Effort (25%) 8.00/10
Risk (20%) 8.00/10
Time-to-Value (15%) 9.00/10
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