This decision is closed. View the outcome below.
experiment
Sales / Distribution Channel
· E-commerce
· 29 Mar 2026
Amazon: Acquire Whole Foods for $13.7B (2017)
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5.85
Test First
Promising but unvalidated — run a controlled test.
Kill
Experiment
Optimise
Scale
Community avg: 6.6
· Yours:
-0.8
vs avg
· Based on 7 similar sales / distribution channel decisions
· 71% positive outcomes
Impact (40%)
8.00/10
Effort (25%)
8.00/10
Risk (20%)
6.00/10
Time-to-Value (15%)
6.00/10