Crisis — now Pre-Revenue

Everyone says 'I'd pay for this' but nobody has — what do I actually do?

Conversations, surveys, DMs — everyone is enthusiastic. But when you share the link, silence. The gap between stated intent and actual payment is the most common pre-revenue trap. Something needs to change and it might be you, not the product.

1–1 people SaaS, Service Business, Marketplace, Creator / Media Crisis — now

The Pattern

Based on 332 decisions

72%

Positive outcome

7.0

Avg score

332

Decisions

64 positive 25 negative 243 pending

10 scale 311 optimise 11 experiment

What founders did

high confidence

Monetisation Case Studies

Curated library

Undisclosed SaaS: Adjust strategy after 0 users in 2 weeks post-launch (2026)

After launching their first SaaS and failing to attract any users within two weeks, the founder made a critical decision to implement a new strategy ('here's what I'm trying next'). …

SaaS Launched — Pre-Revenue Optimise — Working but needs refinement

6.3

Solo Founder: Pivot from non-revenue SaaS to validated idea (2026)

After spending three months building a SaaS product that generated no revenue, a founder made the strategic decision to abandon it and pivot towards a new idea identified through market …

SaaS Launched — Pre-Revenue Experiment — Promising but unvalidated

5.8

Anonymous Founder's Startup: Launch product on Product Hunt with zero marketing budget (2026)

A founder made the strategic decision to leverage Product Hunt as their primary, and effectively sole, launch and initial marketing channel, specifically with a 'zero marketing budget' approach. This choice …

Negative outcome Initial spike, then decline / Lack of sustained …

SaaS £0–5k/month Optimise — Working but needs refinement

6.8

Solo Founder (SaaS): Pivoting growth strategy after initial launch failure (2026)

After launching their first SaaS product and acquiring zero users in two weeks, the founder made the critical decision to adjust their go-to-market and growth strategy ('what I'm trying next'). …

SaaS Launched — Pre-Revenue Optimise — Working but needs refinement

6.4

Unnamed Startup: Decide to continue or cease operations after limited revenue (2026)

After three years and less than £200,000 in revenue, the founders of an unnamed startup are facing a critical existential decision: whether to continue operating the business or to shut …

Other £0–5k/month Experiment — Promising but unvalidated

4.6

Founder: Pivot from an unvalidated SaaS idea to a new, validated one (2026)

After spending three months building a SaaS product that generated no revenue, a founder made the critical decision to abandon the current product and pivot to a new idea based …

Positive outcome Shifted to validated ideas, avoiding further wasted development …

SaaS Launched — Pre-Revenue Experiment — Promising but unvalidated

5.8

Startup (unnamed): Launch product on Product Hunt

A startup decided to officially launch its product on Product Hunt, a platform popular for showcasing new tech products. This is a deliberate channel strategy for gaining early visibility, attracting …

SaaS £0–5k/month Optimise — Working but needs refinement

6.7

SaaS Founder: Iterate on growth strategy after 0 users post-launch (2026)

A SaaS founder made the crucial decision to change their growth strategy after launching their product and acquiring zero users in two weeks. They were deciding whether to persist with …

SaaS Launched — Pre-Revenue Optimise — Working but needs refinement

6.7

As founders contribute their monetisation decisions, you'll see what people at your exact stage are doing too.