Low — can wait months Growth Inflection

Should I launch in a new currency or keep everything in GBP/USD?

International customers want to pay in their local currency. Multi-currency means better conversion rates abroad but complexity in billing, accounting, and pricing parity.

£10,000–£20,000 MRR 2–5 people SaaS Low — can wait months

The Pattern

Based on 329 decisions

72%

Positive outcome

7.0

Avg score

329

Decisions

63 positive 24 negative 242 pending

10 scale 305 optimise 14 experiment

What founders did

high confidence

Monetisation Case Studies

Curated library

SaaS Founder: Evaluate business model pivot from deployment fee to subscription GUI app (2026)

A SaaS founder is at a crossroads, considering whether to transition their business model from a GitHub repository with a deployment fee to a GUI application with a subscription. This …

SaaS £0–5k/month Experiment — Promising but unvalidated

5.9

Startup: Evaluate pivot to GUI App + subscription model (2024)

An early-stage SaaS startup is grappling with a fundamental business model decision: whether to continue with a 'GitHub repo + deployment fee' model, which might appeal to developers, or pivot …

SaaS Building — Pre-launch Experiment — Promising but unvalidated

5.9

SaaS Founder (Unnamed): Choose between open-source with deployment fee or proprietary GUI with subscription (2026)

An early-stage SaaS founder is grappling with a fundamental business model decision for their software. The strategic choice is between offering the core product as an open-source GitHub repository with …

SaaS Building — Pre-launch Experiment — Promising but unvalidated

5.9

SaaS Founder (Unnamed): Develop initial customer acquisition strategy post-launch (2026)

An early-stage SaaS founder, having just launched their first product, faces the crucial strategic decision of determining the most effective channels and strategies to acquire their initial customer base. This …

SaaS Launched — Pre-Revenue Optimise — Working but needs refinement

6.1

Notion: Offer free personal plan during COVID (2020)

Notion made the personal plan completely free (previously $4/month) right as COVID hit and remote work exploded. They bet that personal users would bring Notion into their workplaces as teams …

Positive outcome Users: 7M → 20M+ in one year; valuation …

SaaS £5k–20k/month Scale — Double down, proven signal

8.0

Shopify: Launch Shopify Payments (integrated Stripe) (2013)

Instead of just connecting to external payment gateways, Shopify built an integrated payments solution (powered by Stripe). This simplified setup for merchants and gave Shopify a revenue stream from transaction …

Positive outcome Merchant Solutions revenue: $4.1B; majority of GMV processed

SaaS £5k–20k/month Optimise — Working but needs refinement

6.9

Laravel: Monetized agent product by injecting ads (2026)

After securing a new funding round, Laravel made the controversial decision to introduce direct ad injection into its agent product. This choice aimed to establish a new revenue stream and …

Negative outcome Community backlash, user churn risk

SaaS £5k–20k/month Optimise — Working but needs refinement

6.5

Basecamp: Flat pricing — one plan, one price (2014)

Basecamp eliminated all pricing tiers and charged a single flat rate ($99/month for unlimited users). This was radical simplification — competitors had complex per-seat pricing. The bet was that simplicity …

Positive outcome Profitable for 20+ years without VC; limited scale …

SaaS £5k–20k/month Optimise — Working but needs refinement

7.7

As founders contribute their monetisation decisions, you'll see what people at your exact stage are doing too.