High — days Early Traction

My ARPU is £15/mo and it's not enough — raise prices or add tiers?

You have customers. Revenue is growing. But £15/mo per user means you need hundreds of customers to make this work. Raising the base price is simpler. Adding tiers captures more from power users. Both carry risk.

£1,000–£3,000 MRR 1–2 people SaaS High — days

The Pattern

Based on 324 decisions

72%

Positive outcome

7.0

Avg score

324

Decisions

63 positive 24 negative 237 pending

10 scale 304 optimise 10 experiment

What founders did

high confidence

Monetisation Case Studies

Curated library

Startup A: Revise and fix lifetime pricing model (2026)

This founder decided to re-evaluate and change their existing lifetime pricing model after realizing it was a mistake. This involves understanding the financial impact, communicating with existing customers, and implementing …

SaaS £0–5k/month Optimise — Working but needs refinement

6.5

SaaS Founder Inc.: Offer and sell lifetime deals for their SaaS product (2026)

An anonymous SaaS founder (referred to as 'SaaS Founder Inc.') made the decision to offer and sell lifetime deals for their SaaS product, generating $50k upfront. For a founder, this …

Negative outcome Negative impact on MRR, low profitability

SaaS £0–5k/month Scale — Double down, proven signal

8.2

SaaS Company: Offer unlimited usage on entry-level plan (2026)

A SaaS company decided to offer 'unlimited usage' on its entry-level plan, a common strategy to attract new users and simplify pricing. However, this choice inadvertently led to significant resource …

Negative outcome Unprofitable customers, 60% server costs by 4 users, …

SaaS £0–5k/month Optimise — Working but needs refinement

6.1

Reddit Founder: Offer unlimited usage on entry-level SaaS plan (2026)

A SaaS company decided to include 'unlimited usage' as a key feature on its entry-level plan, priced at $29/month. This was likely intended to attract users with a perception of …

Negative outcome Server costs exceeded revenue for power users

SaaS £0–5k/month Optimise — Working but needs refinement

6.1

Unnamed SaaS Company: Offer an 'unlimited usage' entry plan (2026)

An unnamed SaaS company made the strategic decision to offer an 'unlimited usage' model on its entry-level plan, likely to simplify pricing and attract users. This choice was made in …

Negative outcome Profitability -X%, Server costs / Revenue ratio unsustainable

SaaS £0–5k/month Optimise — Working but needs refinement

6.7

SaaS Company: Offer 'unlimited usage' on its entry-level plan (2024)

This SaaS company chose to offer an unlimited usage tier on its entry plan, likely to attract users with a perceived high value and simplify its pricing structure. This decision …

Negative outcome Server costs disproportionate to revenue; negative profitability impact

SaaS £0–5k/month Optimise — Working but needs refinement

6.2

Startup Founder: Offer lifetime deals for a SaaS product (2026)

A startup founder made the decision to sell lifetime access to their product, a one-time payment model instead of recurring subscriptions. As a founder, you face the choice between immediate …

Negative outcome Regret, unsustainable model, future revenue jeopardized

SaaS £0–5k/month Optimise — Working but needs refinement

7.9

SaaS Founder: Offering lifetime deals (2026)

A SaaS founder decided to offer lifetime deals (LTDs) for their product, which involves giving customers indefinite access for a single, upfront payment. While it can provide a quick cash …

Negative outcome Negative long-term sustainability; High churn of one-time users

SaaS £0–5k/month Optimise — Working but needs refinement

7.6

As founders contribute their monetisation decisions, you'll see what people at your exact stage are doing too.