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optimise Sales / Distribution Channel · SaaS · 29 Mar 2026

Atlassian: No sales team — self-serve enterprise distribution (2002)

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Why This Moment

Timeline context is available for Standard and above subscribers. This section explains why the founder made this decision at this particular moment in their journey.
7.25
Optimise

Working but needs refinement before scaling.

Kill
Experiment
Optimise
Scale
Community avg: 6.4 · Yours: +0.9 vs avg · Based on 6 similar sales / distribution channel decisions · 83% positive outcomes
Impact (40%) 9.00/10
Effort (25%) 4.00/10
Risk (20%) 6.00/10
Time-to-Value (15%) 6.00/10
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