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optimise Feature — Build / Kill / Change · Service Business · 02 Apr 2026

United: Add TSA wait times to its mobile app (2026)

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Why This Moment

Timeline context is available for Standard and above subscribers. This section explains why the founder made this decision at this particular moment in their journey.
6.90
Optimise

Working but needs refinement before scaling.

Kill
Experiment
Optimise
Scale
Community avg: 6.2 · Yours: +0.7 vs avg · Based on 17 similar feature — build / kill / change decisions · 88% positive outcomes
Impact (40%) 6.00/10
Effort (25%) 5.00/10
Risk (20%) 2.00/10
Time-to-Value (15%) 8.00/10
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